Customer Relationship Management

<business> (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer.

The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database.

The system may provide data-mining facilities that support an opportunity management system.

It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.

< Previous Terms Terms Containing Customer Relationship Management Next Terms >
Customer Information Control System
Customer Information Systems
Customer Interaction Software
Customer Information Systems
Customer Interaction Software
Opportunity Management System
cut and paste
cut a tape
cut-through switching