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DISCOUNT

Definition:

[noun] the act of reducing the selling price of merchandise
Synonyms: price reduction, deduction
[noun] interest on an annual basis deducted in advance on a loan
Synonyms: rate, bank
[noun] a refund of some fraction of the amount paid
Synonyms: rebate
[noun] an amount or percentage deducted
Synonyms: deduction
[verb] bar from attention or consideration; "She dismissed his advances"
Synonyms: dismiss, disregard, brush aside, brush off, push aside, ignore
[verb] give a reduction in price on; "I never discount these books-they sell like hot cakes"